By Karen Moul
At last week’s digital press tour, Syfy executives Dave Howe, Alan Seiffert, and Craig Engler discussed the network’s plans to diversify across multiple entertainment platforms. It’s all part of Syfy Ventures, the network's business development and enterprise unit that focuses on next generation brand extension, including both media and non-media properties.
In a panel with journalists, Howe described the Syfy's plans "to create 24/7 immersive, dynamic storytelling experiences so that we can create transmedia IP characters and stories that can live on any platform, not just the cable linear TV platform." What does that mean to Syfy fans? How about gaming, apparel, and even a new channel for kids?
Syfy’s gaming projects are already well underway, with a close eye on storytelling. “In the gaming space,” said Seiffert, “we've really focused on what possible stories are out there that can really satisfy the needs of our audience but also still offer content in a very unique way. And in a way that is very appropriate for Syfy.”
First up is a two-hour TV movie (and perhaps an eventual series) based on THQ's Red Faction, the popular first-person shooter set on Mars. "Red Faction was a great shoot-'em-up -- it's a really exciting console game,” said Sieffert. “What's unique about it is the movie and hopefully the series will actually live between the last game and the next game. So it becomes part of the overall mythology.”
Down the road, Syfy looks forward to an online browser game based on Battlestar Galactica, which is set to debut in December. Also in the works is a partnership with game developer Trion World to create an online game that would also become a Syfy TV series.
Future plans also call for Syfy to reach out to kids ages 8 to 12 across multiple platforms. "Kids aren't just watching TV," said Seiffert. "They're not just engaging in playing toys. And they're not just online. They're doing all of that. So…we're not going to approach it just as another television show. Absolutely, there will be TV...but there also will be gaming. There will be toys. There will be a pretty massive and exciting online world. The idea is let's bring these stories, let's bring these experiences in a meaningful way across platforms because that's where kids are."
Finally, the executives discussed Syfy's efforts to reach out to female fans through branded apparel, jewelry, and other gear. More information about that is available in the next article.
For more details on Syfy Ventures, read the complete panel transcript below.