NBC LAUNCHES RED NOSE DAY SOCIAL AND DIGITAL INITIATIVES WITH PROMINENT PARTNERSHIPS, CELEBRITY SHAREABLE CONTENT AND ENGAGING INTERACTIVE CAMPAIGNS
NBC’s Red Nose Day Partners with Bill and Melinda Gates Foundation with Innovative Social Media Fundraising Approach across Twitter and Instagram
UNIVERSAL CITY, Calif. – May 21, 2015 – NBC launches social and digital campaigns to raise awareness, participation and donations across the country on the eve of the first U.S. broadcast of Red Nose Day on Thursday, May 21 (8-11 P.M. ET). Partnerships with prominent donors, high profile celebrities, musicians and social influencers all coming together to help lift children and young people out of poverty in the U.S. and in some of the poorest communities in the world.
“With so many high-profile celebrities coming together to participate – through comedic sketches, music and videos – and the generous donation of Bill and Melinda Gates Foundation, Red Nose Day is a rich repository of creative and shareable content,” said Rob Hayes, EVP, Digital, NBC Entertainment, “providing the NBC Digital team with unique and innovative opportunities to expand the reach of the broadcast through a variety of interactive campaigns. In this respect, we hope to engage viewers as we all work together in support of this very worthy cause”
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