USA NETWORK AND UBER PARTNER TO CREATE LARGEST TRANSPORTATION DOMINATION STUNT AT COMIC-CON® FOR NEW DRAMA ‘COLONY’
San Diego’s Gaslamp District to be Flooded with a Fleet of COLONY Branded Military Vehicles and SUVs, Bikes and Pedicabs One Lucky Fan Will Win an Uber Ride with COLONY Creators Carlton Cuse (“Lost”) and Ryan Condal (“Hercules”)
UNIVERSAL CITY, Calif. – July 8, 2015 – USA Network announced today an unprecedented Uber partnership and largest transportation domination stunt to ever hit San Diego’s Comic-Con
® for its highly
-anticipated drama series,
COLONY.
The
COLONY “Transportation Domination” will provide Comic-Con attendees with complimentary rides using a fleet of hundreds of COLONY branded units including military vehicles and SUVs, bicycles from 23 DecoBike stations and pedicabs, beginning Thursday, July 9 and continuing through Saturday, July 11 from 10:00 AM –10:00 PM PT daily. The massive squadron of custom-designed
COLONY branded military vehicles and SUVs will be available for request via the Uber app by selecting the COLONY option. Additionally, one lucky participant will win a ride with
COLONY creators Carlton Cuse (“Lost,” “Bates Motel”) and Ryan Condal (“Hercules”). Fans can enter by following
@ColonyUSA on Twitter and using the hashtags #
ColonySDCC and
#UberColonySweeps.
In addition, an army of the series’ Transitional Authority enforcers, known as the “Redhats,” will patrol the streets of the Gaslamp District, recruiting fans to take selfies and collaborate using the hashtag #
RedhatRewards on Twitter and issuing postcards for the Redhat rewards that can be redeemed at local retailers for free food.
“The idea behind the COLONY ‘Transportation Domination’ was to bring the iconic symbols of a fictionalized 'Occupied Los Angeles’ to the streets of San Diego,” said Alexandra Shapiro, Executive Vice President Marketing and Digital, USA Network. “Through our Redhat street teams, the Uber partnership featuring armored vehicles and the Decobike takeover, we wanted to give the Comic Con attendees a flavor for what the futuristic military occupation looks like in our highly anticipated new series.”
Fans will also have several opportunities to catch the cast and executive producers of
COLONY while attending Comic Con. Events throughout the weekend will feature executive producers Cuse and Condal and stars Josh Holloway (“Lost”), Sarah Wayne Callies (“The Walking Dead”) and Peter Jacobson (“House”).
Friday, July 10 COLONY Autograph Signing
Begins: 2:45- 3:15 p.m.
Convention Center Floor at the Legendary Booth 3920
Comic-Con Panel Featuring Sneak Preview of
COLONY Begins: 4:30 p.m.
San Diego Convention Center, 111 W. Harbor Dr., San Diego, Room: 6BCF
Saturday, July 11 COLONY Premiere Pilot Screening and Q&A
Begins: 12:00 p.m.
Horton Grand Theatre, 444 4th Ave., San Diego
Set in the very near future,
COLONY centers on one family’s struggle to survive and bring liberty back to the people of an occupied Los Angeles. SAG winner Josh Holloway (“Lost”) stars as former FBI agent Will Bowman and Satellite Award winner Sarah Wayne Callies (“The Walking Dead”) stars as his wife, Katie, in the series which takes place in a dangerous world of divided ideologies. While some choose to collaborate with the occupation and benefit from the new order, others rebel and suffer the consequences. After being separated from their middle son during the invasion, Will and Katie are willing to do whatever is necessary to be reunited with him. So when the powerful Proxy Snyder (Peter Jacobson, “House”) offers Will a chance to get his son back if he will collaborate with the occupational government, Will and Katie find themselves faced with the toughest decision of their lives. They will have to go beyond whatever they thought possible, risking their lives and their relationship to protect their family. COLONY is a co-production between Legendary Television and Universal Cable Productions.
Please like us on Facebook https://www.facebook.com/ColonyUSA and follow us on Twitter at our official handle @ColonyUSA.
About USA Network USA Network, the leader in cable entertainment, offers a powerful stable of dramatic, comedic and unscripted originals in more than 102 million U.S. homes. The network also features spectacular live television, a dynamic portfolio of acquired series and the best in blockbuster theatrical films and entertainment events. A trailblazer in digital innovation and storytelling, USA is defining, driving and setting the industry standard for Social TV. USA is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal. USA’s award-winning website is located at http://www.usanetwork.com
About Legendary Entertainment Legendary Entertainment is a leading media company with film (Legendary Pictures), television and digital (Legendary Television and Digital Media) and comics (Legendary Comics) divisions dedicated to owning, producing and delivering content to mainstream audiences with a targeted focus on the powerful fandom demographic. Through complete or joint ownership, Legendary has built a library of marquee media properties and has established itself as a trusted brand which consistently delivers high-quality, commercial entertainment including some of the world's most popular intellectual property. In aggregate, Legendary Pictures-associated productions have realized grosses of more than $10 billion worldwide at the box office. To learn more visit: www.legendary.com.
About Universal Cable Productions Universal Cable Productions (UCP) creates innovative and critically acclaimed original scripted and digital content across media platforms for domestic and international distribution. UCP’s content library spans classics such as Emmy-award winning, “Monk,” and critic and fan favorites “Psych,” “Battlestar Galactica,” and “Warehouse 13.” In the U.S., UCP’s programming can be seen across various networks, including: “Colony” (Fall 2015), “Dig,” “Mr. Robot,” “Playing House,” “Royal Pains,” “Satisfaction” and “Suits” on USA Network; “12 Monkeys,” “Childhood’s End” (2016), “Defiance,” “Dominion,” “Hunters” (2016), “Killjoys,” and “Magicians” (2016) on Syfy; “Girlfriends’ Guide To Divorce” on Bravo; “The Royals,” on E!; “Difficult People” on Hulu; “Battlestar Galactica: Blood & Chrome” on Machinima Prime/YouTube, Syfy and DVD/Blu-Ray; and “Side Effects” on Awesomeness TV/YouTube. Universal Cable Productions is a part of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies. Follow us @UCPisTV.
About Uber Uber is a technology platform that is evolving the way the world moves. By seamlessly connecting riders to drivers through our apps, we make cities more accessible, opening up more possibilities for riders and more business for drivers. From our founding in 2009 to our launches in over 315 cities today, Uber’s rapidly expanding global presence continues to bring people and their cities closer. Follow us on
Twitter: @Uber and find us on Facebook: Uber. New to Uber? Sign up at get.uber.com/go/UBERCOLONY or download the app and enter promo UBERCOLONY for a free first ride up to $20.